Illustrated shirt collar and tie patterned with air purifier filters

Reference found on Pinterest, saved by Aroeve | Home & Air Quality. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Father's Day · Instagram post · Reference

Illustrated shirt collar and tie patterned with air purifier filters

A flat illustration of a teal shirt front with a darker collar, button details and brushy fold shadows. The hero is an oversized cream necktie printed with a pattern of cylindrical filters in pastel green, blue, yellow and grey, which cleverly works the product in as tie print. The palette is a muted teal with navy accents and a small rust-coloured tie band. The finish is textured, matte and greeting-card-like.

Palette

#83bcc0
#edeede
#6095a1
#b6d9cf
#517b91
#325774

Layout: A large cream tie runs down the centre from the collar at the top and splits the handwritten message into left and right halves. A big multi-tone lettered greeting fills the bottom, and the logo sits at top left.
Typography: Casual white handwritten script for the message; tall condensed hand-drawn sans caps in mixed navy and teal for the greeting.

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illustrated
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playful
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air filters
playful
affectionate
cheerful

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Design an original Father's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Illustrated shirt collar and tie patterned with air purifier filters.
- Look and feel: A flat illustration of a teal shirt front with a darker collar, button details and brushy fold shadows. The hero is an oversized cream necktie printed with a pattern of cylindrical filters in pastel green, blue, yellow and grey, which cleverly works the product in as tie print. The palette is a muted teal with navy accents and a small rust-coloured tie band. The finish is textured, matte and greeting-card-like.
- Layout: A large cream tie runs down the centre from the collar at the top and splits the handwritten message into left and right halves. A big multi-tone lettered greeting fills the bottom, and the logo sits at top left.
- Typography: Casual white handwritten script for the message; tall condensed hand-drawn sans caps in mixed navy and teal for the greeting.
- Colours: #83bcc0, #edeede, #6095a1, #b6d9cf, #517b91, #325774 (background #83bcc0, text #325774, accent #325774).
- Mood and details: playful, affectionate, cheerful, shirt collar, necktie, buttons, product pattern, air filters.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1149473504924283458-2c1292a2d3cb.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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