Silhouette of a father lifting his child, filled with a food photo

Reference found on Pinterest, saved by Ramada by Wyndham Itahari. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Father's Day · Instagram post · Reference

Silhouette of a father lifting his child, filled with a food photo

The background is a dark, moody overhead shot of Indian dishes and snacks on a maroon tablecloth, framing a textured cream paper panel. The hero is a silhouette of a man lifting a toddler in the air, with food imagery (curry, herbs) showing through the shape as a cutout mask. The palette is deep maroon, cream and warm food reds, with faint torn-paper scallop edges at the top and bottom of the card. The finish is refined and editorial, with plenty of calm negative space.

Palette

#f0e9d1
#300a04
#522213
#af957d
#714f38
#d2c0ab

Layout: A cream paper card sits centred over an overhead food flat lay. The silhouette stands lower left on the card, the stacked greeting sits upper right, then the body copy, a thin divider and the offer, all left-aligned, with the logo in the top-right corner outside the card.
Typography: Heavy condensed sans caps in maroon for the greeting; light humanist sans for body copy; bold high-contrast serif for the offer's key words.

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Design an original Father's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Silhouette of a father lifting his child, filled with a food photo.
- Look and feel: The background is a dark, moody overhead shot of Indian dishes and snacks on a maroon tablecloth, framing a textured cream paper panel. The hero is a silhouette of a man lifting a toddler in the air, with food imagery (curry, herbs) showing through the shape as a cutout mask. The palette is deep maroon, cream and warm food reds, with faint torn-paper scallop edges at the top and bottom of the card. The finish is refined and editorial, with plenty of calm negative space.
- Layout: A cream paper card sits centred over an overhead food flat lay. The silhouette stands lower left on the card, the stacked greeting sits upper right, then the body copy, a thin divider and the offer, all left-aligned, with the logo in the top-right corner outside the card.
- Typography: Heavy condensed sans caps in maroon for the greeting; light humanist sans for body copy; bold high-contrast serif for the offer's key words.
- Colours: #f0e9d1, #300a04, #522213, #af957d, #714f38, #d2c0ab (background #300a04, text #f0e9d1, accent #522213).
- Mood and details: warm, heartfelt, inviting, father lifting child silhouette, food texture fill, paper card, food flat lay.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1149121661213182800-2f5afabe6d2c.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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