Hand-drawn ghost, jack-o'-lantern and witch moon around a slime splat

Reference found on Pinterest, saved by Clara’s Vintage Halloween Clipart Finds. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Flyer · Reference

Hand-drawn ghost, jack-o'-lantern and witch moon around a slime splat

A textured charcoal-black paper background with flat, screen-print-style illustrations in orange, mustard yellow, slime green and cream. A yellow moon with a witch-on-broom silhouette, a grinning carved pumpkin and a wispy cream ghost frame an irregular green splat. Subtle grain and a limited vintage palette give a retro invitation-card finish.

Palette

#292828
#819c55
#e8e4c0
#4f402e
#d7ba5d
#636f48

Layout: The headline zig-zags down the page: a yellow moon top-left beside orange text, a green slime splat in the centre holding the key words, and a pumpkin on the right. A large ghost fills the bottom-left, and the right-aligned invitation details sit in the bottom-right.
Typography: Condensed bold orange sans caps for the headline, with a drippy, wobbly horror display face for the centre words; a thin condensed sans for the body with bold orange emphasis lines.

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Design an original Halloween flyer for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1511 px (same shape as the reference).

Art direction to follow:
- The idea: Hand-drawn ghost, jack-o'-lantern and witch moon around a slime splat.
- Look and feel: A textured charcoal-black paper background with flat, screen-print-style illustrations in orange, mustard yellow, slime green and cream. A yellow moon with a witch-on-broom silhouette, a grinning carved pumpkin and a wispy cream ghost frame an irregular green splat. Subtle grain and a limited vintage palette give a retro invitation-card finish.
- Layout: The headline zig-zags down the page: a yellow moon top-left beside orange text, a green slime splat in the centre holding the key words, and a pumpkin on the right. A large ghost fills the bottom-left, and the right-aligned invitation details sit in the bottom-right.
- Typography: Condensed bold orange sans caps for the headline, with a drippy, wobbly horror display face for the centre words; a thin condensed sans for the body with bold orange emphasis lines.
- Colours: #292828, #819c55, #e8e4c0, #4f402e, #d7ba5d, #636f48 (background #292828, text #e8e4c0, accent #d7ba5d).
- Mood and details: spooky, fun, playful, ghost, jack-o-lantern, full moon, flying witch, slime splat.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1145181011534837458-b8823fbc8885.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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