Three workers in saffron, white and green hard hats reviewing a plan

Reference found on Pinterest, saved by Cuong Nguyen. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Republic Day · Instagram post · Reference

Three workers in saffron, white and green hard hats reviewing a plan

An overhead black-and-white photo of a dusty construction site with rebar columns and stacked timber. Selective colour keeps only the hard hats in saffron, white and green, so they form the tricolour. The three workers huddle over a document, and the dark vignette focuses attention on them. The finish is gritty, documentary-style and restrained.

Palette

#555555
#6c6b6a
#424343
#323233
#212122
#8f8884

Layout: The logo and a widely tracked greeting are centred at the top. Below them is a top-down photo of three workers in the centre, and a two-line centred message near the bottom.
Typography: Condensed, widely letter-spaced sans caps for the greeting; clean humanist sans for body copy; logo in spaced caps.

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photographic
minimal
dark
hard hats in tricolour
construction site
rebar
blueprint
selective colour
patriotic
purposeful
grounded

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Design an original Republic Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Three workers in saffron, white and green hard hats reviewing a plan.
- Look and feel: An overhead black-and-white photo of a dusty construction site with rebar columns and stacked timber. Selective colour keeps only the hard hats in saffron, white and green, so they form the tricolour. The three workers huddle over a document, and the dark vignette focuses attention on them. The finish is gritty, documentary-style and restrained.
- Layout: The logo and a widely tracked greeting are centred at the top. Below them is a top-down photo of three workers in the centre, and a two-line centred message near the bottom.
- Typography: Condensed, widely letter-spaced sans caps for the greeting; clean humanist sans for body copy; logo in spaced caps.
- Colours: #555555, #6c6b6a, #424343, #323233, #212122, #8f8884 (background #323233, text #8f8884, accent #8f8884).
- Mood and details: patriotic, purposeful, grounded, hard hats in tricolour, construction site, rebar, blueprint, selective colour.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/11399805459799226-a6f6b8f08576.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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