Reference found on Pinterest, saved by Ming Yi Neo. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Poster · Reference

Witty headline on solid red

A flat, saturated brick-red background, with slight print grain, carries only white serif type. There is no imagery: the witty line itself is the focal point, and its tight leading forms a solid block. The finish is classic and editorial, in the style of a vintage print ad.

Palette

#bf1f03
#cc5236
#d47157
#eac4b1
#f5ede0
#df9983

Layout: The large centred headline is stacked over six lines and fills most of the frame. A small wordmark sits in the bottom-right corner, with generous red margins around the text.
Typography: Large, tightly kerned white transitional serif set in upper and lower case; small serif wordmark.

All creative ads for media brands

typographic
minimal
bright
solid colour field
witty headline
witty
confident
sophisticated

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Brand nameWhat you sellOffer or message (optional)Website or handle (optional)Language

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Design an original poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1576 px (same shape as the reference).

Art direction to follow:
- The idea: Witty headline on solid red.
- Look and feel: A flat, saturated brick-red background, with slight print grain, carries only white serif type. There is no imagery: the witty line itself is the focal point, and its tight leading forms a solid block. The finish is classic and editorial, in the style of a vintage print ad.
- Layout: The large centred headline is stacked over six lines and fills most of the frame. A small wordmark sits in the bottom-right corner, with generous red margins around the text.
- Typography: Large, tightly kerned white transitional serif set in upper and lower case; small serif wordmark.
- Colours: #bf1f03, #cc5236, #d47157, #eac4b1, #f5ede0, #df9983 (background #bf1f03, text #f5ede0, accent #cc5236).
- Mood and details: witty, confident, sophisticated, solid colour field, witty headline.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/113997434313703146-bb9e54c45661.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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