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Raksha Bandhan · Instagram post · Reference

Ornate red-gold rakhi with pearls above a Devanagari calligraphy wordmark

A warm ivory textured paper background with faint peach mandala line art in the upper corners. A realistic rakhi with a red filigree medallion, a pearl centre, gold beads and red-orange threads casts a soft shadow. Soft peach watercolour blossoms and leaves frame the lower corners. Small gold ornamental dividers and a red heart finish it with a gentle, festive elegance.

Palette

#f8f0e7
#dcbba4
#e9d2bf
#cda086
#cd734c

Layout: A photographic rakhi stretches horizontally across the top third. Large centred calligraphy sits in the middle, with a braided red thread standing in for the matra, and a small greeting in red at the right. A three-line centred verse between dotted dividers sits below, with watercolour florals in the bottom corners and faint mandalas in the top corners.
Typography: Flowing taupe Devanagari brush calligraphy with long swashes for the headline; a classic Devanagari serif for the verse, with key words picked out in red.

traditional
illustrated
photographic
typographic
rakhi
mandala
watercolour florals
red thread
heart
warm
affectionate
graceful

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Design an original Raksha Bandhan Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Ornate red-gold rakhi with pearls above a Devanagari calligraphy wordmark.
- Look and feel: A warm ivory textured paper background with faint peach mandala line art in the upper corners. A realistic rakhi with a red filigree medallion, a pearl centre, gold beads and red-orange threads casts a soft shadow. Soft peach watercolour blossoms and leaves frame the lower corners. Small gold ornamental dividers and a red heart finish it with a gentle, festive elegance.
- Layout: A photographic rakhi stretches horizontally across the top third. Large centred calligraphy sits in the middle, with a braided red thread standing in for the matra, and a small greeting in red at the right. A three-line centred verse between dotted dividers sits below, with watercolour florals in the bottom corners and faint mandalas in the top corners.
- Typography: Flowing taupe Devanagari brush calligraphy with long swashes for the headline; a classic Devanagari serif for the verse, with key words picked out in red.
- Colours: #f8f0e7, #dcbba4, #e9d2bf, #cda086, #cd734c (background #f8f0e7, text #cd734c, accent #cda086).
- Mood and details: warm, affectionate, graceful, rakhi, mandala, watercolour florals, red thread, heart.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1138847824559884794-480ee44ae5d8.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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