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Raksha Bandhan · Instagram post · Reference

Stacked list of things siblings share

The background is an off-white textured plaster wall under soft, even light. The palette is limited to black and mustard-gold on white. A rhythmic stack of punchy words builds up to a final highlighted word that gives the payoff, and thin gold hairlines separate each line. The finish is flat and uncluttered with lots of breathing room.

Palette

#f6f6f6
#bfbfbf
#e6cf9b
#9e9e9e
#484848
#1f1f1f

Layout: Four large left-aligned condensed words stack down the upper two-thirds, each underlined by a short mustard rule, with the last word in mustard. A centred tagline and greeting sit below, and a bold black infinity logo is centred at the bottom.
Typography: Heavy condensed sans-serif caps for the list; light geometric sans for the centred tagline and greeting, with a mustard accent on one word.

typographic
minimal
stacked word list
thin gold divider rules
infinity logo mark
textured white wall
witty
warm
clean

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Design an original Raksha Bandhan Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Stacked list of things siblings share.
- Look and feel: The background is an off-white textured plaster wall under soft, even light. The palette is limited to black and mustard-gold on white. A rhythmic stack of punchy words builds up to a final highlighted word that gives the payoff, and thin gold hairlines separate each line. The finish is flat and uncluttered with lots of breathing room.
- Layout: Four large left-aligned condensed words stack down the upper two-thirds, each underlined by a short mustard rule, with the last word in mustard. A centred tagline and greeting sit below, and a bold black infinity logo is centred at the bottom.
- Typography: Heavy condensed sans-serif caps for the list; light geometric sans for the centred tagline and greeting, with a mustard accent on one word.
- Colours: #f6f6f6, #bfbfbf, #e6cf9b, #9e9e9e, #484848, #1f1f1f (background #f6f6f6, text #1f1f1f, accent #e6cf9b).
- Mood and details: witty, warm, clean, stacked word list, thin gold divider rules, infinity logo mark, textured white wall.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1136947868462604842-b63342a64459.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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