Mother-and-child silhouettes framed inside the letters of MOM

Reference found on Pinterest, saved by Ovishak Bapari. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Mother's Day · Instagram post · Reference

Mother-and-child silhouettes framed inside the letters of MOM

The design uses a white background and an almost monochrome grey palette. The large letters are pale grey with subtle inner shading, so they read as architectural door frames. Flat dark-grey silhouettes of mothers lifting, walking with and carrying children stand inside each letter. The result is clean, understated and airy, linking motherhood to home, with an olive-green accent only in the logo.

Palette

#ffffff
#ebebeb
#6d6d6d
#d3d3d2

Layout: A wide, centred word of three pale extruded letters sits in the middle band. Each letter works like a doorway holding a grey silhouette scene, with the tagline centred below, the logo top-right and the hashtag bottom-right.
Typography: Bold geometric sans caps rendered as light-grey 3D frames; a humanist sans in mid-grey for the tagline; a small sans for the hashtag.

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Design an original Mother's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Mother-and-child silhouettes framed inside the letters of MOM.
- Look and feel: The design uses a white background and an almost monochrome grey palette. The large letters are pale grey with subtle inner shading, so they read as architectural door frames. Flat dark-grey silhouettes of mothers lifting, walking with and carrying children stand inside each letter. The result is clean, understated and airy, linking motherhood to home, with an olive-green accent only in the logo.
- Layout: A wide, centred word of three pale extruded letters sits in the middle band. Each letter works like a doorway holding a grey silhouette scene, with the tagline centred below, the logo top-right and the hashtag bottom-right.
- Typography: Bold geometric sans caps rendered as light-grey 3D frames; a humanist sans in mid-grey for the tagline; a small sans for the hashtag.
- Colours: #ffffff, #ebebeb, #6d6d6d, #d3d3d2 (background #ffffff, text #6d6d6d, accent #6d6d6d).
- Mood and details: warm, calm, nostalgic, mother and child silhouettes, letterform frames, doorways.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1136666393482773160-761337f604e5.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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