Ghostly shadow cast on a wall lit by a candle lantern beside pumpkins

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Halloween · Instagram post · Reference

Ghostly shadow cast on a wall lit by a candle lantern beside pumpkins

Night doorstep scene with a plaster wall glowing warm amber from a single candle wall lantern, falling off into deep black. A tall, wispy ghost-like shadow stretches across the wall as the focal point. Black and orange pumpkins, fallen maple leaves, a small candle lantern, bare branches and cobwebs frame the corners. Cinematic low-key lighting with a warm amber and burnt orange palette gives a moody, premium teaser finish.

Palette

#0e0c0a
#291a11
#3f2717
#5e3b23
#88542f
#c6834e

Layout: Lantern and door anchor the left edge while the large shadow fills the centre; kicker, ornamental divider and two-line headline sit centred in the upper right, with a teaser line, divider and brand/date footer centred at the bottom above pumpkins.
Typography: Condensed high-contrast serif caps for the headline with key words in orange; letter-spaced small serif caps for the kicker and footer; thin ornamental flourish dividers.

photographic
dark
luxury
wall lantern
candle
ghost shadow
pumpkins
autumn leaves
cobweb
eerie
suspenseful
elegant

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Design an original Halloween Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Ghostly shadow cast on a wall lit by a candle lantern beside pumpkins.
- Look and feel: Night doorstep scene with a plaster wall glowing warm amber from a single candle wall lantern, falling off into deep black. A tall, wispy ghost-like shadow stretches across the wall as the focal point. Black and orange pumpkins, fallen maple leaves, a small candle lantern, bare branches and cobwebs frame the corners. Cinematic low-key lighting with a warm amber and burnt orange palette gives a moody, premium teaser finish.
- Layout: Lantern and door anchor the left edge while the large shadow fills the centre; kicker, ornamental divider and two-line headline sit centred in the upper right, with a teaser line, divider and brand/date footer centred at the bottom above pumpkins.
- Typography: Condensed high-contrast serif caps for the headline with key words in orange; letter-spaced small serif caps for the kicker and footer; thin ornamental flourish dividers.
- Colours: #0e0c0a, #291a11, #3f2717, #5e3b23, #88542f, #c6834e (background #0e0c0a, text #c6834e, accent #88542f).
- Mood and details: eerie, suspenseful, elegant, wall lantern, candle, ghost shadow, pumpkins, autumn leaves, cobweb.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1136384918506242005-eb9b1c033bf6.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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