Camera lens wrapped with an ornate maroon and gold rakhi

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Raksha Bandhan · Instagram post · Reference

Camera lens wrapped with an ornate maroon and gold rakhi

The background is a deep maroon-burgundy gradient with soft bokeh lights on the left. The hero is a photoreal black camera lens with glowing reflections, crossed diagonally by a twisted red and gold rakhi thread with a filigree gold medallion, rubies and pearls. Gold accents tie the type to the rakhi, and warm rim lighting gives it a rich, premium finish.

Palette

#25070d
#380d16
#4c2025
#663832
#251e1e
#865a4a

Layout: A centred stack has a small 'HAPPY', a large two-line serif 'Raksha Bandhan' and a subline with an ornamental divider, and a large lens wrapped by a rakhi sits in the middle. Logos are in the top corners and a two-line centred tagline sits at the bottom.
Typography: Large gold-gradient high-contrast serif for the title, thin spaced caps for 'HAPPY' and a small geometric sans for the body, with the tagline's second line in yellow

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photographic
3d
luxury
dark
rakhi
camera lens
bokeh
gold thread
pearls
premium
celebratory
warm

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Design an original Raksha Bandhan Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Camera lens wrapped with an ornate maroon and gold rakhi.
- Look and feel: The background is a deep maroon-burgundy gradient with soft bokeh lights on the left. The hero is a photoreal black camera lens with glowing reflections, crossed diagonally by a twisted red and gold rakhi thread with a filigree gold medallion, rubies and pearls. Gold accents tie the type to the rakhi, and warm rim lighting gives it a rich, premium finish.
- Layout: A centred stack has a small 'HAPPY', a large two-line serif 'Raksha Bandhan' and a subline with an ornamental divider, and a large lens wrapped by a rakhi sits in the middle. Logos are in the top corners and a two-line centred tagline sits at the bottom.
- Typography: Large gold-gradient high-contrast serif for the title, thin spaced caps for 'HAPPY' and a small geometric sans for the body, with the tagline's second line in yellow
- Colours: #25070d, #380d16, #4c2025, #663832, #251e1e, #865a4a (background #25070d, text #865a4a, accent #4c2025).
- Mood and details: premium, celebratory, warm, rakhi, camera lens, bokeh, gold thread, pearls.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1136173812272203619-b03ea0f43666.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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