Laughing boy running in front of a Mexican hacienda-style house

Reference found on Pinterest, saved by Mario Reyes. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Children's Day · Instagram post · Reference

Laughing boy running in front of a Mexican hacienda-style house

A sunny photograph of a dirt path leading to a stucco house with a terracotta roof, with palm trees and a glimpse of sea under a blue sky. A laughing child runs toward the camera, outlined in a white hand-drawn stroke. Crayon-textured doodles in yellow, teal, pink and red surround him: a sun, lightbulb, paper plane, clouds, glittery gold stars, a globe, a rocket, a UFO and a small house. Warm golden light and saturated colour give it a nostalgic, childlike feel.

Palette

#d9ac73
#89a1aa
#806b4e
#79441e
#b97a3f
#523018

Layout: The running boy fills the lower centre with a white chalk outline around him. The logo sits top centre and the big three-line greeting is set right of centre over the house, with crayon doodles scattered around the edges.
Typography: Heavy rounded white sans in stacked lines for the greeting; the logo pairs a blue bold wordmark with a script accent.

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Design an original Children's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Laughing boy running in front of a Mexican hacienda-style house.
- Look and feel: A sunny photograph of a dirt path leading to a stucco house with a terracotta roof, with palm trees and a glimpse of sea under a blue sky. A laughing child runs toward the camera, outlined in a white hand-drawn stroke. Crayon-textured doodles in yellow, teal, pink and red surround him: a sun, lightbulb, paper plane, clouds, glittery gold stars, a globe, a rocket, a UFO and a small house. Warm golden light and saturated colour give it a nostalgic, childlike feel.
- Layout: The running boy fills the lower centre with a white chalk outline around him. The logo sits top centre and the big three-line greeting is set right of centre over the house, with crayon doodles scattered around the edges.
- Typography: Heavy rounded white sans in stacked lines for the greeting; the logo pairs a blue bold wordmark with a script accent.
- Colours: #d9ac73, #89a1aa, #806b4e, #79441e, #b97a3f, #523018 (background #d9ac73, text #523018, accent #b97a3f).
- Mood and details: joyful, playful, warm, crayon doodles, stars, rocket, paper plane, globe, house doodle.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/113364115617094422-fafe3f6601c6.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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