Giant white headline over a red field, overlaid with candid friend snapshots

Reference found on Pinterest, saved by Nastya Great. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

New Year · Instagram post · Reference

Giant white headline over a red field, overlaid with candid friend snapshots

A flat, saturated red background with no texture works like a Swiss poster. The white display type is so large that it bleeds into the photos, which are layered on top and hide parts of letters. The photos are casual phone selfies of friends in warm and flash lighting, which adds a scrapbook, year-in-review feel. The finish is clean and digital with high contrast and no ornaments.

Palette

#fd0c0c
#fefbfb
#fd6a6a
#f2a49f
#f9d2d1
#9f8071

Layout: A massive centered white headline fills the whole frame edge to edge, with five small rectangular photos placed in a zigzag and partly covering the words. Tiny repeated labels sit left and right at the top, upper middle, lower middle and bottom corners.
Typography: Heavy, tightly tracked grotesque sans in white, set in huge centered lines; tiny neutral sans for the corner labels.

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Design an original New Year Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Giant white headline over a red field, overlaid with candid friend snapshots.
- Look and feel: A flat, saturated red background with no texture works like a Swiss poster. The white display type is so large that it bleeds into the photos, which are layered on top and hide parts of letters. The photos are casual phone selfies of friends in warm and flash lighting, which adds a scrapbook, year-in-review feel. The finish is clean and digital with high contrast and no ornaments.
- Layout: A massive centered white headline fills the whole frame edge to edge, with five small rectangular photos placed in a zigzag and partly covering the words. Tiny repeated labels sit left and right at the top, upper middle, lower middle and bottom corners.
- Typography: Heavy, tightly tracked grotesque sans in white, set in huge centered lines; tiny neutral sans for the corner labels.
- Colours: #fd0c0c, #fefbfb, #fd6a6a, #f2a49f, #f9d2d1, #9f8071 (background #fd0c0c, text #fefbfb, accent #fd6a6a).
- Mood and details: nostalgic, bold, personal, polaroid-style snapshots, oversized headline, repeated corner labels.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1125968743453623-fb329ad4f982.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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