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Poster · Reference
Poster: Drill bit standing in for the letter 'r' in a giant word
A flat, saturated orange background with a crisp studio photo of a steel drill bit and chrome chuck, cut out and centred. The bit's twisted flutes stand in for part of a letterform, turning the tool into typography. There is no other decoration, just high contrast between the orange, white type and metallic silver. It reads as a Swiss-style minimalist poster finish.
Reference image for inspiration. Editable source files are not included.
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