Model in a black dress against a giant red heart pierced by arrows

Reference found on Pinterest, saved by Tess de Graaf. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Valentine's Day · Poster · Reference

Model in a black dress against a giant red heart pierced by arrows

This is a studio set with a pale grey wall and a red floor. A giant tomato-red heart cutout leans at an angle, pierced by dozens of feathered arrows that frame the model without touching her. She wears a black mini dress and chunky black Mary Jane shoes, with long wavy dark hair and a cool, detached pose. Soft, diffused fashion lighting and a saturated red-and-black palette give it a witty, surreal fashion-campaign finish.

Palette

#e8492e
#be381d
#ded4d2
#802d1d
#41130d
#0d0604

Layout: A full-bleed editorial photo: a huge red heart cutout fills the frame, and the model stands centred against it. Arrows stick out of the heart all around her. A small two-line brand wordmark is centred at the top, over the pale wall.
Typography: Clean black geometric sans caps wordmark set in two stacked lines.

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Design an original Valentine's Day poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1510 px (same shape as the reference).

Art direction to follow:
- The idea: Model in a black dress against a giant red heart pierced by arrows.
- Look and feel: This is a studio set with a pale grey wall and a red floor. A giant tomato-red heart cutout leans at an angle, pierced by dozens of feathered arrows that frame the model without touching her. She wears a black mini dress and chunky black Mary Jane shoes, with long wavy dark hair and a cool, detached pose. Soft, diffused fashion lighting and a saturated red-and-black palette give it a witty, surreal fashion-campaign finish.
- Layout: A full-bleed editorial photo: a huge red heart cutout fills the frame, and the model stands centred against it. Arrows stick out of the heart all around her. A small two-line brand wordmark is centred at the top, over the pale wall.
- Typography: Clean black geometric sans caps wordmark set in two stacked lines.
- Colours: #e8492e, #be381d, #ded4d2, #802d1d, #41130d, #0d0604 (background #ded4d2, text #0d0604, accent #e8492e).
- Mood and details: bold, editorial, playful, giant heart prop, cupid arrows, red set.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1125968694039578-0f4baacfd099.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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