Crouching model in a white sneaker, shot from a low angle

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Instagram post · Reference

Crouching model in a white sneaker, shot from a low angle

A low wide-angle film-style photo shows a model in an olive jacket and sage socks crouching on a cracked asphalt court under a saturated cobalt sky. The white sneaker in the foreground is the focal point, lit by hard sunlight with strong shadows. Acid-lime type contrasts with the blue, and grain plus slight vignetting give it a retro 90s sports-zine finish.

Palette

#292726
#273a51
#216297
#d4dd6d
#d7d5d4
#5a5144

Layout: A huge two-line headline arcs across the deep blue sky in the top half, and the brand name runs diagonally beside the model's head. The sneaker sits big in the lower foreground, with four small feature callouts placed around it in the corners and sides.
Typography: Heavy condensed grotesque caps in acid lime with a distressed, warped arc; small lime sans subheads over white monospace body lines.

All creative ads for shoe and sneaker brands, sports clubs, academies and events, streetwear brands

photographic
typographic
retro
low-angle sneaker shot
arched headline
feature callouts
film grain
sports court
energetic
sporty
youthful

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Crouching model in a white sneaker, shot from a low angle.
- Look and feel: A low wide-angle film-style photo shows a model in an olive jacket and sage socks crouching on a cracked asphalt court under a saturated cobalt sky. The white sneaker in the foreground is the focal point, lit by hard sunlight with strong shadows. Acid-lime type contrasts with the blue, and grain plus slight vignetting give it a retro 90s sports-zine finish.
- Layout: A huge two-line headline arcs across the deep blue sky in the top half, and the brand name runs diagonally beside the model's head. The sneaker sits big in the lower foreground, with four small feature callouts placed around it in the corners and sides.
- Typography: Heavy condensed grotesque caps in acid lime with a distressed, warped arc; small lime sans subheads over white monospace body lines.
- Colours: #292726, #273a51, #216297, #d4dd6d, #d7d5d4, #5a5144 (background #292726, text #d4dd6d, accent #216297).
- Mood and details: energetic, sporty, youthful, low-angle sneaker shot, arched headline, feature callouts, film grain, sports court.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/11259067814758889-f71de4ff0cc8.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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