Double-exposure orange silhouette of a woman holding an offering tray, with a devotee standing in water at sunset inside it

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Chhath Puja · Instagram post · Reference

Double-exposure orange silhouette of a woman holding an offering tray, with a devotee standing in water at sunset inside it

Pale grey-white background with a radial white glow behind the hero. A flat orange-gradient silhouette of a veiled woman holding a soop contains a smaller scene: a black devotee standing in water in front of a glowing sun, with tiny birds and wisps of cloud. Orange palm trees flank the scene on a thin sandy shoreline above a strip of blue water. The clean vector finish uses a warm saffron palette with one cool blue accent.

Palette

#f0f0f2
#e87025
#dad3cb
#f5a75a
#98aab0
#b84420

Layout: Large silhouette illustration sits centre-left over a soft white sun glow, with the greeting set to its lower right and the logo top right. A grey wish line sits below the water strip, and a black rule plus services footer run along the bottom; plenty of light-grey negative space.
Typography: Rounded bold sans display in deep orange-red with tiny spaced caps 'HAPPY'; condensed grey sans for body; bold black condensed sans footer

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illustrated
flat
minimal
woman silhouette
setting sun
palm trees
offering basket (soop)
river water
birds
devotional
serene
warm

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Design an original Chhath Puja Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Double-exposure orange silhouette of a woman holding an offering tray, with a devotee standing in water at sunset inside it.
- Look and feel: Pale grey-white background with a radial white glow behind the hero. A flat orange-gradient silhouette of a veiled woman holding a soop contains a smaller scene: a black devotee standing in water in front of a glowing sun, with tiny birds and wisps of cloud. Orange palm trees flank the scene on a thin sandy shoreline above a strip of blue water. The clean vector finish uses a warm saffron palette with one cool blue accent.
- Layout: Large silhouette illustration sits centre-left over a soft white sun glow, with the greeting set to its lower right and the logo top right. A grey wish line sits below the water strip, and a black rule plus services footer run along the bottom; plenty of light-grey negative space.
- Typography: Rounded bold sans display in deep orange-red with tiny spaced caps 'HAPPY'; condensed grey sans for body; bold black condensed sans footer
- Colours: #f0f0f2, #e87025, #dad3cb, #f5a75a, #98aab0, #b84420 (background #f0f0f2, text #b84420, accent #e87025).
- Mood and details: devotional, serene, warm, woman silhouette, setting sun, palm trees, offering basket (soop), river water, birds.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1110348483142348703-696ba29cd7ca.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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