Type-only editorial poster for a leftover recipe list

Reference found on Pinterest, saved by Stockpot: Cook What You Have. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Thanksgiving · Poster · Reference

Type-only editorial poster for a leftover recipe list

Flat warm cream background with no imagery at all; the whole piece relies on type, spacing and a two-colour scheme of charcoal and burnt rust orange. The focal point is the oversized headline, whose second half is set in rust for emphasis. Details are kept quiet: a thin rust underline rule, soft beige pill tags for the stats, and a pale divider above the footer. The finish is clean and editorial, like a food magazine.

Palette

#f6f1e6
#e3d8cb
#d4bfb0
#c19d8c

Layout: Left-aligned single column: small spaced-caps kicker at top, big three-line headline around the middle, a short rust rule, then body copy and two pill tags. Lots of empty space above and below, and a footer strip under a hairline with the URL on the left and the CTA on the right.
Typography: Heavy, low-contrast bookish serif for the headline, which switches from near-black to rust partway through; letterspaced serif caps for the kicker; regular serif body in two tones.

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typographic
minimal
short rule divider
pill tags
footer hairline
calm
practical
warm

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Design an original Thanksgiving poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1620 px (same shape as the reference).

Art direction to follow:
- The idea: Type-only editorial poster for a leftover recipe list.
- Look and feel: Flat warm cream background with no imagery at all; the whole piece relies on type, spacing and a two-colour scheme of charcoal and burnt rust orange. The focal point is the oversized headline, whose second half is set in rust for emphasis. Details are kept quiet: a thin rust underline rule, soft beige pill tags for the stats, and a pale divider above the footer. The finish is clean and editorial, like a food magazine.
- Layout: Left-aligned single column: small spaced-caps kicker at top, big three-line headline around the middle, a short rust rule, then body copy and two pill tags. Lots of empty space above and below, and a footer strip under a hairline with the URL on the left and the CTA on the right.
- Typography: Heavy, low-contrast bookish serif for the headline, which switches from near-black to rust partway through; letterspaced serif caps for the kicker; regular serif body in two tones.
- Colours: #f6f1e6, #e3d8cb, #d4bfb0, #c19d8c (background #f6f1e6, text #c19d8c, accent #c19d8c).
- Mood and details: calm, practical, warm, short rule divider, pill tags, footer hairline.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1110137376932174954-c66084d03404.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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