Big and small crochet blankets personified as mother and daughter holding hands

Reference found on Pinterest, saved by Ohm Handmade. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Mother's Day · Instagram post · Reference

Big and small crochet blankets personified as mother and daughter holding hands

A flat deep navy background with photographed pink-and-red granny-square crochet blankets cut out cleanly. Simple white line-drawn arms and legs, plus flat pink shoes (heels for the mother and flats for the child), turn the products into characters. The focal point is the hand-holding gesture between them. The finish is a mixed-media product photo with vector doodles, and there is a cobalt evil-eye heart accent.

Palette

#161b3b
#a86d7d
#af7f8e
#b3a1a7
#3f3f58
#666a81

Layout: Two product cut-outs stand side by side in the centre: a tall blanket on the left and a smaller square one on the right, joined by drawn hands. The greeting sits small at top left, the logo at top right and an evil-eye heart icon at bottom right, with lots of navy negative space.
Typography: Small, widely tracked white sans caps; geometric circular logotype

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illustrated
playful
dark
minimal
crochet granny-square blankets
line-drawn arms and legs
pink high heels
pink ballet flats
evil eye heart
whimsical
sweet
charming

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Design an original Mother's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Big and small crochet blankets personified as mother and daughter holding hands.
- Look and feel: A flat deep navy background with photographed pink-and-red granny-square crochet blankets cut out cleanly. Simple white line-drawn arms and legs, plus flat pink shoes (heels for the mother and flats for the child), turn the products into characters. The focal point is the hand-holding gesture between them. The finish is a mixed-media product photo with vector doodles, and there is a cobalt evil-eye heart accent.
- Layout: Two product cut-outs stand side by side in the centre: a tall blanket on the left and a smaller square one on the right, joined by drawn hands. The greeting sits small at top left, the logo at top right and an evil-eye heart icon at bottom right, with lots of navy negative space.
- Typography: Small, widely tracked white sans caps; geometric circular logotype
- Colours: #161b3b, #a86d7d, #af7f8e, #b3a1a7, #3f3f58, #666a81 (background #161b3b, text #b3a1a7, accent #a86d7d).
- Mood and details: whimsical, sweet, charming, crochet granny-square blankets, line-drawn arms and legs, pink high heels, pink ballet flats, evil eye heart.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1109433689570242744-7e8ac3ad7f78.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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