Smiling father with daughter holding a crayon drawing of a dream house

Reference found on Pinterest, saved by MD. Shahriar Limon. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Father's Day · Instagram post · Reference

Smiling father with daughter holding a crayon drawing of a dream house

A solid crimson-red studio backdrop with a subtle darker gradient toward the top. A laughing father in a navy sweater holds his daughter in a cream cardigan. She shows a colourful child's crayon drawing of a house with a heart, sun and tree, which is the emotional focal point. Soft, even studio lighting and warm skin tones make the drawing's pastel colours pop against the red.

Palette

#bd0413
#960510
#10151f
#f1e5cc
#d9b59d
#be7766

Layout: A centred headline and subline sit in the upper third, with a creator tag top-left and a stacked year top-right. The photo of the father and daughter is anchored at the bottom centre. A hashtag sits bottom-left and social icons bottom-right, leaving open red space in the middle.
Typography: Bold, clean geometric sans headline in white with a light-weight sans subline, plus small sans for the corner details.

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Design an original Father's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Smiling father with daughter holding a crayon drawing of a dream house.
- Look and feel: A solid crimson-red studio backdrop with a subtle darker gradient toward the top. A laughing father in a navy sweater holds his daughter in a cream cardigan. She shows a colourful child's crayon drawing of a house with a heart, sun and tree, which is the emotional focal point. Soft, even studio lighting and warm skin tones make the drawing's pastel colours pop against the red.
- Layout: A centred headline and subline sit in the upper third, with a creator tag top-left and a stacked year top-right. The photo of the father and daughter is anchored at the bottom centre. A hashtag sits bottom-left and social icons bottom-right, leaving open red space in the middle.
- Typography: Bold, clean geometric sans headline in white with a light-weight sans subline, plus small sans for the corner details.
- Colours: #bd0413, #960510, #10151f, #f1e5cc, #d9b59d, #be7766 (background #bd0413, text #f1e5cc, accent #960510).
- Mood and details: joyful, heartwarming, tender, crayon drawing, house drawing, social icons, hashtag.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1106196727250362845-39c4a58cf32b.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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