Woman in burgundy gown holding up a vintage newspaper teaser

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Halloween · Instagram post · Reference

Woman in burgundy gown holding up a vintage newspaper teaser

Monochrome oxblood interior with panelled walls, dappled window-light shadows and a vintage wall lamp. A woman in a crushed velvet burgundy gown hides behind an aged cream newspaper, only her red-manicured hands visible. The paper features a black-and-white 1950s photo of two women whispering, evoking gossip and teaser intrigue. Warm film-like grading, crinkled paper texture and styled props (teacup, glass ashtray, handbag, baby's breath) give a cinematic editorial finish.

Palette

#35120c
#200b07
#481b14
#a07e67
#5b2e22
#b6957d

Layout: A large broadsheet newspaper fills the centre, held up by a hidden figure, with masthead, giant headline and a centred halftone photo flanked by two narrow text columns. A framed sign top-left and sconce top-right frame the scene; a café table with flowers and cup sits lower-left.
Typography: Heavy slab-serif caps in deep red for masthead and headline; small spaced serif caps for column copy and tagline, classic newspaper feel.

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Design an original Halloween Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Woman in burgundy gown holding up a vintage newspaper teaser.
- Look and feel: Monochrome oxblood interior with panelled walls, dappled window-light shadows and a vintage wall lamp. A woman in a crushed velvet burgundy gown hides behind an aged cream newspaper, only her red-manicured hands visible. The paper features a black-and-white 1950s photo of two women whispering, evoking gossip and teaser intrigue. Warm film-like grading, crinkled paper texture and styled props (teacup, glass ashtray, handbag, baby's breath) give a cinematic editorial finish.
- Layout: A large broadsheet newspaper fills the centre, held up by a hidden figure, with masthead, giant headline and a centred halftone photo flanked by two narrow text columns. A framed sign top-left and sconce top-right frame the scene; a café table with flowers and cup sits lower-left.
- Typography: Heavy slab-serif caps in deep red for masthead and headline; small spaced serif caps for column copy and tagline, classic newspaper feel.
- Colours: #35120c, #200b07, #481b14, #a07e67, #5b2e22, #b6957d (background #35120c, text #b6957d, accent #5b2e22).
- Mood and details: mysterious, witty, nostalgic, vintage newspaper, 1950s gossip photo, wall sconce, framed sign, teacup, red carnations.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1105985621020212614-9c8a3082a09a.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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