Flat Ravan with ten heads labelled as branding problems, bow aimed

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Dussehra · Instagram post · Reference

Flat Ravan with ten heads labelled as branding problems, bow aimed

Solid vivid red background. A central grey cartoon demon face with a turban, a spike, scowling eyes and a thick black moustache is flanked by nine pale grey head silhouettes with soft drop shadows, each labelled with a problem. A grey bow with a white arrow rises from the bottom edge toward the heads. Clean vector finish with minimal shading.

Palette

#d1070d
#dcdcdc
#939191
#cd5252
#c5b7b6
#e28282

Layout: A horizontal row of heads runs across the upper third, with a larger grey face in the centre. A centred two-line headline sits in the mid-lower area, a bow with an upward arrow at the bottom centre, the greeting bottom left and the wordmark bottom right.
Typography: Bold grotesque sans caps in white for the headline; small condensed dark sans caps inside the heads; heavy lowercase sans wordmark.

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Design an original Dussehra Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Flat Ravan with ten heads labelled as branding problems, bow aimed.
- Look and feel: Solid vivid red background. A central grey cartoon demon face with a turban, a spike, scowling eyes and a thick black moustache is flanked by nine pale grey head silhouettes with soft drop shadows, each labelled with a problem. A grey bow with a white arrow rises from the bottom edge toward the heads. Clean vector finish with minimal shading.
- Layout: A horizontal row of heads runs across the upper third, with a larger grey face in the centre. A centred two-line headline sits in the mid-lower area, a bow with an upward arrow at the bottom centre, the greeting bottom left and the wordmark bottom right.
- Typography: Bold grotesque sans caps in white for the headline; small condensed dark sans caps inside the heads; heavy lowercase sans wordmark.
- Colours: #d1070d, #dcdcdc, #939191, #cd5252, #c5b7b6, #e28282 (background #d1070d, text #dcdcdc, accent #cd5252).
- Mood and details: witty, bold, confident, ten-headed ravan, bow and arrow, labelled heads.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/110338259615859666-1549cc7d7fe2.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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