Giant black spectacles framing smiling children dressed as a pilot and a lawyer

Reference found on Pinterest, saved by ZEISS Vision Center - by EGEPL. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Teachers Day · Instagram post · Reference

Giant black spectacles framing smiling children dressed as a pilot and a lawyer

Bright, softly blurred classroom with a chalkboard, globe and shelves in the background. A huge black eyeglasses frame in the foreground brings two sharply focused students into view: a boy in a pilot uniform and a girl in lawyer's robes holding a law book, with classmates blurred behind. A wooden desk with stacked books, a pencil holder and a notebook fills the base. The lighting is airy daylight, and small doodle and pencil props tie in the teaching theme.

Palette

#ede8e4
#d4c3ba
#b99b8f
#977761
#605750
#383638

Layout: Brand name at top centre above a centred blue greeting underlined by a pencil. Oversized glasses span the full width in the middle, framing two children. Labelled books sit bottom-left and a notebook bottom-centre, with four store addresses in a row along the bottom.
Typography: Heavy royal-blue geometric sans greeting with mixed sizes; bold black sans caps brand; chalk and handwritten script accents; simple sans addresses.

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Design an original Teachers Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Giant black spectacles framing smiling children dressed as a pilot and a lawyer.
- Look and feel: Bright, softly blurred classroom with a chalkboard, globe and shelves in the background. A huge black eyeglasses frame in the foreground brings two sharply focused students into view: a boy in a pilot uniform and a girl in lawyer's robes holding a law book, with classmates blurred behind. A wooden desk with stacked books, a pencil holder and a notebook fills the base. The lighting is airy daylight, and small doodle and pencil props tie in the teaching theme.
- Layout: Brand name at top centre above a centred blue greeting underlined by a pencil. Oversized glasses span the full width in the middle, framing two children. Labelled books sit bottom-left and a notebook bottom-centre, with four store addresses in a row along the bottom.
- Typography: Heavy royal-blue geometric sans greeting with mixed sizes; bold black sans caps brand; chalk and handwritten script accents; simple sans addresses.
- Colours: #ede8e4, #d4c3ba, #b99b8f, #977761, #605750, #383638 (background #ede8e4, text #383638, accent #383638).
- Mood and details: cheerful, aspirational, warm, oversized eyeglasses frame, classroom, chalkboard, pencil, books, children in career uniforms.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1102115340097242447-433e76a35365.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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