Double-exposure silhouette of father carrying child over a mountain sunrise

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Father's Day · Instagram post · Reference

Double-exposure silhouette of father carrying child over a mountain sunrise

A warm off-white, paper-textured background. The hero is a dark navy silhouette of a man seen from behind holding a small child. The lower half of the silhouette blends into a misty mountain range with a golden sunrise glow, and it dissolves at the bottom into a ragged dry-brush edge. The palette is limited to navy, slate and a single warm gold accent. The effect is refined, editorial and emotive.

Palette

#ebe5d8
#1e2e3a
#0c171e
#364855
#d1cabc
#5a656a

Layout: A left-aligned text column (small spaced 'HAPPY', a large serif title, a short rule, then body copy) sits on the left. The double-exposure figure fills the centre-right. The logo is top-left, and a footer bar below a thin rule holds three contact items separated by dividers.
Typography: Elegant high-contrast display serif in deep navy, with small letterspaced sans caps above and a light, clean sans for the body copy and footer.

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Design an original Father's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Double-exposure silhouette of father carrying child over a mountain sunrise.
- Look and feel: A warm off-white, paper-textured background. The hero is a dark navy silhouette of a man seen from behind holding a small child. The lower half of the silhouette blends into a misty mountain range with a golden sunrise glow, and it dissolves at the bottom into a ragged dry-brush edge. The palette is limited to navy, slate and a single warm gold accent. The effect is refined, editorial and emotive.
- Layout: A left-aligned text column (small spaced 'HAPPY', a large serif title, a short rule, then body copy) sits on the left. The double-exposure figure fills the centre-right. The logo is top-left, and a footer bar below a thin rule holds three contact items separated by dividers.
- Typography: Elegant high-contrast display serif in deep navy, with small letterspaced sans caps above and a light, clean sans for the body copy and footer.
- Colours: #ebe5d8, #1e2e3a, #0c171e, #364855, #d1cabc, #5a656a (background #ebe5d8, text #0c171e, accent #0c171e).
- Mood and details: emotional, serene, reflective, double exposure, silhouette, mountain sunrise, brush-stroke mask, divider lines.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1096345103070310462-39f1af343785.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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