Chocolate washing machine partly wrapped in silver foil

Reference found on Pinterest, saved by Jessica Haydar. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Easter · Instagram post · Reference

Chocolate washing machine partly wrapped in silver foil

A seamless light-grey studio background with soft, diffused light. A washing machine is made of milk chocolate and wrapped in crinkled silver foil, with the foil torn open at the top right corner to show the chocolate beneath, like an Easter egg. Foil creases catch the highlights. The look is a restrained, realistic product composite.

Palette

#d4d8d9
#e7e9eb
#9ca9af
#bcc3c7
#838d95
#624d49

Layout: The appliance stands in the centre with a soft floor shadow, and the upper two-thirds are mostly empty space. At the bottom, a centred stack holds the headline, the logo, a thin rule and a small tagline.
Typography: Friendly humanist sans in navy for the headline, with a bold logotype and a small spaced sans in caps for the tagline.

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photographic
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witty
indulgent
clean

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Design an original Easter Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Chocolate washing machine partly wrapped in silver foil.
- Look and feel: A seamless light-grey studio background with soft, diffused light. A washing machine is made of milk chocolate and wrapped in crinkled silver foil, with the foil torn open at the top right corner to show the chocolate beneath, like an Easter egg. Foil creases catch the highlights. The look is a restrained, realistic product composite.
- Layout: The appliance stands in the centre with a soft floor shadow, and the upper two-thirds are mostly empty space. At the bottom, a centred stack holds the headline, the logo, a thin rule and a small tagline.
- Typography: Friendly humanist sans in navy for the headline, with a bold logotype and a small spaced sans in caps for the tagline.
- Colours: #d4d8d9, #e7e9eb, #9ca9af, #bcc3c7, #838d95, #624d49 (background #d4d8d9, text #624d49, accent #624d49).
- Mood and details: witty, indulgent, clean, foil wrapper, chocolate, washing machine, Easter egg wrapping.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/109564203427957015-c1c706a2879c.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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