Red pencil tip with a white flame, like a candle

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Diwali · Instagram post · Reference

Red pencil tip with a white flame, like a candle

Solid raspberry-magenta background. A photographic red wooden pencil with a sharpened natural-wood tip stands upright. A flat white vector flame floats from the graphite point, turning the pencil into a diya-like candle. The photo-plus-vector contrast is the idea, and the minimal palette is only magenta, red and white.

Palette

#d91b5d
#e35b89
#e61022
#7f0a1b

Layout: A vertical red pencil rises from the bottom-left edge with a flat white flame above its tip in the upper left. A left-aligned text stack sits in the lower right with the logo beneath, leaving large empty magenta space.
Typography: Light geometric sans caps for the headline with one bold keyword; regular sans for the greeting; a mixed-weight lowercase logotype.

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Design an original Diwali Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Red pencil tip with a white flame, like a candle.
- Look and feel: Solid raspberry-magenta background. A photographic red wooden pencil with a sharpened natural-wood tip stands upright. A flat white vector flame floats from the graphite point, turning the pencil into a diya-like candle. The photo-plus-vector contrast is the idea, and the minimal palette is only magenta, red and white.
- Layout: A vertical red pencil rises from the bottom-left edge with a flat white flame above its tip in the upper left. A left-aligned text stack sits in the lower right with the logo beneath, leaving large empty magenta space.
- Typography: Light geometric sans caps for the headline with one bold keyword; regular sans for the greeting; a mixed-weight lowercase logotype.
- Colours: #d91b5d, #e35b89, #e61022, #7f0a1b (background #d91b5d, text #7f0a1b, accent #e35b89).
- Mood and details: inspiring, clever, clean, pencil, flame.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1094374778248423131-b054baab2ed0.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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