Oversized Hindi-English wordplay lettering

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Bhai Dooj · Instagram post · Reference

Oversized Hindi-English wordplay lettering

Flat solid royal-blue background with no imagery; the type is the whole visual. It uses a strict two-colour palette of white and orange on blue for strong contrast. Tight, interlocking word placement and one letter's vertical bar in orange carry the bilingual pun. The finish is crisp, vector and flat.

Palette

#010cd1
#fbfbfe
#3d41cd
#7a80e0
#babeec
#f77527

Layout: A giant stacked headline fills the centre, with huge white Devanagari words and smaller orange connector words tucked into the gaps. The last stroke of दूजा is recoloured orange so it also reads as the I of the festival pun. The hashtag sits centred below, the logo is top right, and small footer text runs along the bottom edge.
Typography: Chunky heavy Devanagari display in white mixed with bold geometric sans caps in orange; small clean sans for the footer.

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My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Oversized Hindi-English wordplay lettering.
- Look and feel: Flat solid royal-blue background with no imagery; the type is the whole visual. It uses a strict two-colour palette of white and orange on blue for strong contrast. Tight, interlocking word placement and one letter's vertical bar in orange carry the bilingual pun. The finish is crisp, vector and flat.
- Layout: A giant stacked headline fills the centre, with huge white Devanagari words and smaller orange connector words tucked into the gaps. The last stroke of दूजा is recoloured orange so it also reads as the I of the festival pun. The hashtag sits centred below, the logo is top right, and small footer text runs along the bottom edge.
- Typography: Chunky heavy Devanagari display in white mixed with bold geometric sans caps in orange; small clean sans for the footer.
- Colours: #010cd1, #fbfbfe, #3d41cd, #7a80e0, #babeec, #f77527 (background #010cd1, text #fbfbfe, accent #3d41cd).
- Mood and details: bold, playful, affectionate, bold lettering, colour-block letter.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1090997079002959804-ff9778452470.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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