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Poster · Reference

Poster: A frantic businessman reaching for an air-conditioner control

A monochrome vintage print advertisement uses a distressed, lightly creased paper texture and stark photographic contrast. A sweating, heavily dressed man lunges toward a large window air conditioner while clutching a hat and jacket. Small explanatory copy sits above an oversized black serif headline, creating a dry comedic tension between editorial restraint and visual panic. The finish feels archival, tactile, and mid-century commercial.

Reference image for inspiration. Editable source files are not included.

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