Brother and sister making a paper-plane rangoli ringed by diyas

Reference found on Pinterest, saved by HCF - Hetarsh Creative Force. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Bhai Dooj · Instagram post · Reference

Brother and sister making a paper-plane rangoli ringed by diyas

A warm, softly lit photoreal scene in a cream-walled room with hanging strings of orange and green marigold garlands and fairy lights. A boy in a rust kurta and a girl in a green-and-purple outfit kneel over a rangoli made of orange, white and black grains, shaped like the brand's paper-plane logo. Lit clay diyas form an arc around it, and a golden-yellow glow washes down from the top-right corner to the floor. The brand's logo is built into the festive ritual itself.

Palette

#c1873a
#db9835
#cfa779
#9a5c26
#633d1c
#231a0b

Layout: Centred headline in stacked black highlight boxes at the top, logo in the top-right corner; the two children sit mid-frame over a rangoli shaped like the brand's paper-plane logo, circled by diyas, with a small greeting centred at the bottom.
Typography: Heavy geometric sans caps in white and yellow set on black highlight bars; bold white sans caps for the greeting at the bottom.

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photographic
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fairy lights
paper plane logo
warm
joyful
affectionate

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Design an original Bhai Dooj Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Brother and sister making a paper-plane rangoli ringed by diyas.
- Look and feel: A warm, softly lit photoreal scene in a cream-walled room with hanging strings of orange and green marigold garlands and fairy lights. A boy in a rust kurta and a girl in a green-and-purple outfit kneel over a rangoli made of orange, white and black grains, shaped like the brand's paper-plane logo. Lit clay diyas form an arc around it, and a golden-yellow glow washes down from the top-right corner to the floor. The brand's logo is built into the festive ritual itself.
- Layout: Centred headline in stacked black highlight boxes at the top, logo in the top-right corner; the two children sit mid-frame over a rangoli shaped like the brand's paper-plane logo, circled by diyas, with a small greeting centred at the bottom.
- Typography: Heavy geometric sans caps in white and yellow set on black highlight bars; bold white sans caps for the greeting at the bottom.
- Colours: #c1873a, #db9835, #cfa779, #9a5c26, #633d1c, #231a0b (background #c1873a, text #231a0b, accent #9a5c26).
- Mood and details: warm, joyful, affectionate, diya, rangoli, marigold garlands, fairy lights, paper plane logo.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1088252697469911808-96622456644a.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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