Blood donation bag shaped like a Christmas stocking

Reference found on Pinterest, saved by László. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Christmas · Poster · Reference

Blood donation bag shaped like a Christmas stocking

The background is green vertical-striped wallpaper with a dark vignette and a glow behind the hero. A translucent medical bag filled with deep red blood is cut in a stocking shape and hangs from a string with realistic labels. Fir branches frame the top edge. The soft spotlight gives a warm, realistic photo-manipulation finish.

Palette

#30391a
#435025
#576735
#1b2410
#390706
#7c8360

Layout: A hanging stocking-shaped blood bag fills the centre-right, with pine branches along the top edge. A right-aligned headline with a rule sits at left-centre, and a centred thank-you and greeting line with a small tree divider close the bottom.
Typography: Condensed slab-serif caps in white, stacked right-aligned for the headline and set wider for the bottom greeting.

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Design an original Christmas poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1518 px (same shape as the reference).

Art direction to follow:
- The idea: Blood donation bag shaped like a Christmas stocking.
- Look and feel: The background is green vertical-striped wallpaper with a dark vignette and a glow behind the hero. A translucent medical bag filled with deep red blood is cut in a stocking shape and hangs from a string with realistic labels. Fir branches frame the top edge. The soft spotlight gives a warm, realistic photo-manipulation finish.
- Layout: A hanging stocking-shaped blood bag fills the centre-right, with pine branches along the top edge. A right-aligned headline with a rule sits at left-centre, and a centred thank-you and greeting line with a small tree divider close the bottom.
- Typography: Condensed slab-serif caps in white, stacked right-aligned for the headline and set wider for the bottom greeting.
- Colours: #30391a, #435025, #576735, #1b2410, #390706, #7c8360 (background #1b2410, text #7c8360, accent #576735).
- Mood and details: heartfelt, warm, conceptual, blood bag stocking, pine branches, striped wallpaper, hanging hook, christmas trees icon.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/10836855346862151-1823d8efc8ca.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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