Hand holding a glowing jack-o-lantern bucket between curtains

Reference found on Pinterest, saved by Madelyn Henry. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Instagram post · Reference

Hand holding a glowing jack-o-lantern bucket between curtains

Deep royal-blue velvet curtains part to reveal a dim, lavender-lit gap where bats flutter. A glowing copper jack-o-lantern bucket held by a single arm is the focal point, with warm orange light in its carved face. Wisps of white smoke drift across the frame and grey fog pools at the bottom. The finish is a textured, grainy digital painting.

Palette

#131322
#212339
#38394e
#55546d
#501e1c
#8c808a

Layout: A large two-line headline is centred at the top, with the arm and pumpkin bucket descending through a gap in the curtains at centre. A two-line subline sits below the pumpkin, and a small monogram logo is at the bottom centre.
Typography: Large white display serif with quirky high-contrast curves in title case; smaller clean light sans for the subline; a tiny serif monogram.

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Design an original Halloween Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Hand holding a glowing jack-o-lantern bucket between curtains.
- Look and feel: Deep royal-blue velvet curtains part to reveal a dim, lavender-lit gap where bats flutter. A glowing copper jack-o-lantern bucket held by a single arm is the focal point, with warm orange light in its carved face. Wisps of white smoke drift across the frame and grey fog pools at the bottom. The finish is a textured, grainy digital painting.
- Layout: A large two-line headline is centred at the top, with the arm and pumpkin bucket descending through a gap in the curtains at centre. A two-line subline sits below the pumpkin, and a small monogram logo is at the bottom centre.
- Typography: Large white display serif with quirky high-contrast curves in title case; smaller clean light sans for the subline; a tiny serif monogram.
- Colours: #131322, #212339, #38394e, #55546d, #501e1c, #8c808a (background #38394e, text #8c808a, accent #8c808a).
- Mood and details: mysterious, theatrical, intriguing, jack-o-lantern, velvet curtains, bats, smoke, fog.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1083397254131773405-08badb88a8e8.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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