Aerial view of Kerala snake boat with rowers

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Onam · Story · Reference

Aerial view of Kerala snake boat with rowers

A full-bleed top-down photo of muted grey-green rippled water, used as a calm, textured backdrop. A long black snake boat runs diagonally across the frame with white-clad rowers, a yellow ceremonial umbrella and a yellow flag adding warm accents. Every piece of text is white, with lots of negative space left on the water. The finish is desaturated and cinematic, like an editorial photo.

Palette

#a3ada7
#55675c
#909c91
#3e4e43
#727f73
#222921

Layout: Centred logo at top, a two-tier headline in the upper third overlapping the diagonal snake boat that crosses the middle of the frame, and a small hashtag, badges and URL stacked at the bottom on open water.
Typography: Small light sans lead-in above large bold serif display words set in a staggered layout; clean white sans for the hashtag and URL.

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Design an original Onam Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Aerial view of Kerala snake boat with rowers.
- Look and feel: A full-bleed top-down photo of muted grey-green rippled water, used as a calm, textured backdrop. A long black snake boat runs diagonally across the frame with white-clad rowers, a yellow ceremonial umbrella and a yellow flag adding warm accents. Every piece of text is white, with lots of negative space left on the water. The finish is desaturated and cinematic, like an editorial photo.
- Layout: Centred logo at top, a two-tier headline in the upper third overlapping the diagonal snake boat that crosses the middle of the frame, and a small hashtag, badges and URL stacked at the bottom on open water.
- Typography: Small light sans lead-in above large bold serif display words set in a staggered layout; clean white sans for the hashtag and URL.
- Colours: #a3ada7, #55675c, #909c91, #3e4e43, #727f73, #222921 (background #a3ada7, text #222921, accent #222921).
- Mood and details: serene, majestic, cultural, snake boat, vallam kali, oarsmen, muthukuda umbrella, water texture.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1074249317391830533-0c14d9678db9.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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