Painted gourds, each carrying one letter

Reference found on Pinterest, saved by Sydney L. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Thanksgiving · Carousel · Reference

Painted gourds, each carrying one letter

Off-white paper-textured background with gouache-style gourds and squash in olive green, mustard, deep green and orange-red, all with striped markings. Each gourd carries one white letter, so together they form the greeting. The palette is earthy autumn with one deep red accent in the headline. The finish is soft, flat and handmade.

Palette

#f5f0ec
#c9a98b
#dbcab9
#9e8d58
#756f41
#485133

Layout: A small logo sits top centre. Below it, two rows of painted gourds spell the greeting in the centre, with a centred headline and a smaller tagline at the bottom. There is plenty of textured off-white space around them.
Typography: White hand-drawn sans letters on the gourds, a quirky high-contrast display serif in deep red for the headline, and a small clean sans for the tagline with the brand name in bold.

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Design an original Thanksgiving Instagram carousel for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px per slide. Make 4 slides that share one style.

Art direction to follow:
- The idea: Painted gourds, each carrying one letter.
- Look and feel: Off-white paper-textured background with gouache-style gourds and squash in olive green, mustard, deep green and orange-red, all with striped markings. Each gourd carries one white letter, so together they form the greeting. The palette is earthy autumn with one deep red accent in the headline. The finish is soft, flat and handmade.
- Layout: A small logo sits top centre. Below it, two rows of painted gourds spell the greeting in the centre, with a centred headline and a smaller tagline at the bottom. There is plenty of textured off-white space around them.
- Typography: White hand-drawn sans letters on the gourds, a quirky high-contrast display serif in deep red for the headline, and a small clean sans for the tagline with the brand name in bold.
- Colours: #f5f0ec, #c9a98b, #dbcab9, #9e8d58, #756f41, #485133 (background #f5f0ec, text #485133, accent #9e8d58).
- Mood and details: warm, heartfelt, earthy, gourds, squash, pumpkins, hand-lettering.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1074178948640156458-01-a9ecca70d4aa.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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