Door hanger on a brass handle of a slightly open green door

Reference found on Pinterest, saved by Sharif Monshi. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

New Year · Instagram post · Reference

Door hanger on a brass handle of a slightly open green door

Deep olive-green panelled door shown close-up, with a polished brass lever and deadbolt. Warm amber light glows through the gap of the partly open door, symbolising a fresh start. A matte dark-green door hanger carries gold-foil-style text and filigree dividers. The render is cinematic, with a shallow depth of field, soft warm highlights and a rich, understated luxury feel.

Palette

#34290a
#3d3b19
#1e1b08
#6d310a
#fefa78
#9c4915

Layout: Close-up of a panelled door with the hanger centred-right as the text carrier. A narrow strip of golden light comes through the gap on the left, the tagline sits top-left and the logo top-right.
Typography: Gold bold sans caps for the greeting and year, with smaller light sans caps between thin ornamental flourish dividers. Widely letter-spaced lowercase sans for the tagline.

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Design an original New Year Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Door hanger on a brass handle of a slightly open green door.
- Look and feel: Deep olive-green panelled door shown close-up, with a polished brass lever and deadbolt. Warm amber light glows through the gap of the partly open door, symbolising a fresh start. A matte dark-green door hanger carries gold-foil-style text and filigree dividers. The render is cinematic, with a shallow depth of field, soft warm highlights and a rich, understated luxury feel.
- Layout: Close-up of a panelled door with the hanger centred-right as the text carrier. A narrow strip of golden light comes through the gap on the left, the tagline sits top-left and the logo top-right.
- Typography: Gold bold sans caps for the greeting and year, with smaller light sans caps between thin ornamental flourish dividers. Widely letter-spaced lowercase sans for the tagline.
- Colours: #34290a, #3d3b19, #1e1b08, #6d310a, #fefa78, #9c4915 (background #34290a, text #fefa78, accent #9c4915).
- Mood and details: hopeful, premium, warm, door hanger, brass door handle, half-open door, warm light glow, ornamental dividers.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1072138255055479670-4e6ff56bdd55.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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