Cartoon god of wealth riding a koi holding a gold ingot

Reference found on Pinterest, saved by Mary Dtoro. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Lunar New Year · Poster · Reference

Cartoon god of wealth riding a koi holding a gold ingot

A solid vermilion red background carries a flat illustration in pale pink linework with muted metallic gold accents. The focal point is the smiling wealth deity hugging a gold ingot while riding a big-eyed koi, drawn in thick outline with no shading. Distorted, elastic characters fill every margin and build a dense, rhythmic poster-art texture. The limited red, pink and gold palette gives a modern, trendy take on traditional New Year prints.

Palette

#f4343d
#f9b9c7
#f89fac
#f6838f
#f56975
#d97554

Layout: A central line-drawn illustration of the deity riding a koi fills the frame. Oversized, stretched pink characters run edge to edge around it like a border, the gold two-line headline sits in the lower centre, and a thin footer row holds the venue, dates, logo and project name.
Typography: Custom stretched, rounded monoline Chinese letterforms used as a border pattern; heavy rounded sans for the gold headline; small clean sans in the footer

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Design an original Lunar New Year poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1439 px (same shape as the reference).

Art direction to follow:
- The idea: Cartoon god of wealth riding a koi holding a gold ingot.
- Look and feel: A solid vermilion red background carries a flat illustration in pale pink linework with muted metallic gold accents. The focal point is the smiling wealth deity hugging a gold ingot while riding a big-eyed koi, drawn in thick outline with no shading. Distorted, elastic characters fill every margin and build a dense, rhythmic poster-art texture. The limited red, pink and gold palette gives a modern, trendy take on traditional New Year prints.
- Layout: A central line-drawn illustration of the deity riding a koi fills the frame. Oversized, stretched pink characters run edge to edge around it like a border, the gold two-line headline sits in the lower centre, and a thin footer row holds the venue, dates, logo and project name.
- Typography: Custom stretched, rounded monoline Chinese letterforms used as a border pattern; heavy rounded sans for the gold headline; small clean sans in the footer
- Colours: #f4343d, #f9b9c7, #f89fac, #f6838f, #f56975, #d97554 (background #f4343d, text #f9b9c7, accent #f56975).
- Mood and details: festive, playful, bold, god of wealth, koi fish, gold ingot, auspicious clouds, warped Chinese characters.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/10696117859657488-b90930f44a90.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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