Whipped-cream script lettering among pumpkin pies

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Thanksgiving · Instagram post · Reference

Whipped-cream script lettering among pumpkin pies

Saturated mustard-yellow backdrop shot overhead under hard, sunny light that casts crisp shadows. Orange pumpkin pies with crimped crusts, some in foil tins with slices removed, are arranged around the edges. Small white star-tip cream rosettes are sprinkled across the surface. The piped-cream script in the centre is the focal point, giving a tactile food-styling finish.

Palette

#e9ab3c
#cc7325
#e3ded8
#cf934a
#b95e1a
#d3bea2

Layout: Top-down flat lay with three lines of piped lettering stacked in the centre. Whole and cut pies are cropped at the corners, and slices plus small cream dollops are scattered evenly around the text, leaving balanced negative space.
Typography: Hand-piped whipped-cream script with swashes and loops, playing the role of the display type.

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photographic
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playful
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pumpkin pie
pie slices
whipped cream dollops
whipped cream lettering
foil pie tins
playful
indulgent
cheerful

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Design an original Thanksgiving Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Whipped-cream script lettering among pumpkin pies.
- Look and feel: Saturated mustard-yellow backdrop shot overhead under hard, sunny light that casts crisp shadows. Orange pumpkin pies with crimped crusts, some in foil tins with slices removed, are arranged around the edges. Small white star-tip cream rosettes are sprinkled across the surface. The piped-cream script in the centre is the focal point, giving a tactile food-styling finish.
- Layout: Top-down flat lay with three lines of piped lettering stacked in the centre. Whole and cut pies are cropped at the corners, and slices plus small cream dollops are scattered evenly around the text, leaving balanced negative space.
- Typography: Hand-piped whipped-cream script with swashes and loops, playing the role of the display type.
- Colours: #e9ab3c, #cc7325, #e3ded8, #cf934a, #b95e1a, #d3bea2 (background #e9ab3c, text #b95e1a, accent #cc7325).
- Mood and details: playful, indulgent, cheerful, pumpkin pie, pie slices, whipped cream dollops, whipped cream lettering, foil pie tins.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/106890191153370636-871f95d592ed.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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