Green popsicle turned into a snake boat with rowers

Reference found on Pinterest, saved by Niveth Krish. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Onam · Instagram post · Reference

Green popsicle turned into a snake boat with rowers

This is an aerial photo of deep navy water with a sparkling texture, used as a full-bleed background. A lime-green popsicle becomes a Vallam Kali snake boat, with six small rowers in white holding oars on either side. A foamy white wake spreads behind the stick and adds a sense of motion. The palette is limited to navy, lime and white, and the product-as-tradition visual pun is the focal point.

Palette

#0c3859
#214a67
#3a627d
#7d902a
#9bb637
#99a6ab

Layout: Top-down view: a vertical lime popsicle runs through the centre as a boat, with its stick trailing into a white wake at the bottom. The greeting is centred at the top and the heart-shaped logo sits in the top-right corner.
Typography: White flowing brush script for the word 'Onam', paired with small spaced sans-serif caps for 'Happy'.

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photographic
minimal
snake boat race
rowers
popsicle
backwater
wake trail
witty
festive
fresh

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Design an original Onam Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Green popsicle turned into a snake boat with rowers.
- Look and feel: This is an aerial photo of deep navy water with a sparkling texture, used as a full-bleed background. A lime-green popsicle becomes a Vallam Kali snake boat, with six small rowers in white holding oars on either side. A foamy white wake spreads behind the stick and adds a sense of motion. The palette is limited to navy, lime and white, and the product-as-tradition visual pun is the focal point.
- Layout: Top-down view: a vertical lime popsicle runs through the centre as a boat, with its stick trailing into a white wake at the bottom. The greeting is centred at the top and the heart-shaped logo sits in the top-right corner.
- Typography: White flowing brush script for the word 'Onam', paired with small spaced sans-serif caps for 'Happy'.
- Colours: #0c3859, #214a67, #3a627d, #7d902a, #9bb637, #99a6ab (background #0c3859, text #9bb637, accent #7d902a).
- Mood and details: witty, festive, fresh, snake boat race, rowers, popsicle, backwater, wake trail.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/106749453662348829-6256a6e1faa7.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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