Father helping his son ride a red bicycle

Reference found on Pinterest, saved by Riya Moni. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Father's Day · Instagram post · Reference

Father helping his son ride a red bicycle

A loose watercolour painting on white paper with deckled, bleeding edges, set against soft blurred green and peach foliage. A smiling father in a green jacket leans over his laughing son, who wears a yellow helmet and a striped sweater and rides a bright red branded bicycle with training wheels. The red bike is the focal point and doubles as the product. Tiny red hearts accent the greeting on the green grass strip.

Palette

#fcf9f6
#e1d5c5
#bab498
#8a9175
#443e4f
#5d686d

Layout: The watercolour illustration fills the frame, with the father and son on the bike running left of centre to bottom. The Bengali headline is stacked on the right beside the child, and the logo sits top-right. A greeting line is centred on the grass at the bottom.
Typography: Hand-lettered Bengali calligraphy, with the first word in red and the rest in black brush script; red italic sans wordmark.

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Design an original Father's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Father helping his son ride a red bicycle.
- Look and feel: A loose watercolour painting on white paper with deckled, bleeding edges, set against soft blurred green and peach foliage. A smiling father in a green jacket leans over his laughing son, who wears a yellow helmet and a striped sweater and rides a bright red branded bicycle with training wheels. The red bike is the focal point and doubles as the product. Tiny red hearts accent the greeting on the green grass strip.
- Layout: The watercolour illustration fills the frame, with the father and son on the bike running left of centre to bottom. The Bengali headline is stacked on the right beside the child, and the logo sits top-right. A greeting line is centred on the grass at the bottom.
- Typography: Hand-lettered Bengali calligraphy, with the first word in red and the rest in black brush script; red italic sans wordmark.
- Colours: #fcf9f6, #e1d5c5, #bab498, #8a9175, #443e4f, #5d686d (background #fcf9f6, text #443e4f, accent #443e4f).
- Mood and details: joyful, warm, nostalgic, watercolour, father teaching child to ride, bicycle with training wheels, helmet, small hearts.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1065875436831607814-70ccd3e81948.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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