Two children riding a flying pencil rocket

Reference found on Pinterest, saved by Alfa Seguros - Mediação e Gestão de Seguros. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Instagram post · Reference

Two children riding a flying pencil rocket

Flat, saturated orange background. A giant yellow pencil flies like a rocket with a flame at the eraser end, carrying a pointing boy and a smiling girl with backpacks, both photographed and cut out. Floating 3D props (graduation cap, ringed planet, notepad) and white dashed doodles with a paper plane add movement. Bright, cheerful collage finish.

Palette

#db6118
#e0d5ca
#e59e53
#b15323
#312522
#803b1c

Layout: The headline sits on stacked torn-paper strips at upper centre, with doodle lines around it. The pencil rocket carrying two kids crosses the lower half diagonally from left to right, with floating school objects at the edges, and tiny legal text is centred at the bottom.
Typography: Rounded, heavy geometric sans in orange on white paper strips, with one small word on a black tag; tiny light sans legal copy.

All creative ads for insurance companies, schools and coaching institutes

playful
collage
bright
3d
pencil rocket
kids with backpacks
torn paper labels
graduation cap
planet
paper plane doodle
fun
energetic
optimistic

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Two children riding a flying pencil rocket.
- Look and feel: Flat, saturated orange background. A giant yellow pencil flies like a rocket with a flame at the eraser end, carrying a pointing boy and a smiling girl with backpacks, both photographed and cut out. Floating 3D props (graduation cap, ringed planet, notepad) and white dashed doodles with a paper plane add movement. Bright, cheerful collage finish.
- Layout: The headline sits on stacked torn-paper strips at upper centre, with doodle lines around it. The pencil rocket carrying two kids crosses the lower half diagonally from left to right, with floating school objects at the edges, and tiny legal text is centred at the bottom.
- Typography: Rounded, heavy geometric sans in orange on white paper strips, with one small word on a black tag; tiny light sans legal copy.
- Colours: #db6118, #e0d5ca, #e59e53, #b15323, #312522, #803b1c (background #db6118, text #312522, accent #b15323).
- Mood and details: fun, energetic, optimistic, pencil rocket, kids with backpacks, torn paper labels, graduation cap, planet, paper plane doodle.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1064538430691402632-fb33488eee4e.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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