Top-down illustrated snake boat with rowers

Reference found on Pinterest, saved by Smitha Ittyerah. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Onam · Story · Reference

Top-down illustrated snake boat with rowers

A pure white background with a flat vector chundan vallam seen from above, in warm brown wood tones. Rows of oarsmen are shown as dark dots, and orange oars fan out symmetrically. A soft drop shadow lifts the boat off the page, while bright green coconut palms add a Kerala feel. The minimal palette of brown, green, navy and a magenta logo accent gives a clean, airy premium look.

Palette

#fefefe
#e0dedd
#5ba73a
#b3c99f
#823f14
#542403

Layout: A long vertical snake boat descends from the top edge into the centre and ends in a sharp point that leads the eye to the centred copy below. Coconut palms frame the top-left and lower-right, and the lotus logo is centred at the bottom on generous white space.
Typography: An elegant wide serif for the tagline, with bold italic serif caps for the greeting in navy; the brand uses a lowercase serif wordmark with small spaced sans caps.

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illustrated
minimal
flat
snake boat
oars
coconut palms
serene
festive
fresh

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Design an original Onam Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Top-down illustrated snake boat with rowers.
- Look and feel: A pure white background with a flat vector chundan vallam seen from above, in warm brown wood tones. Rows of oarsmen are shown as dark dots, and orange oars fan out symmetrically. A soft drop shadow lifts the boat off the page, while bright green coconut palms add a Kerala feel. The minimal palette of brown, green, navy and a magenta logo accent gives a clean, airy premium look.
- Layout: A long vertical snake boat descends from the top edge into the centre and ends in a sharp point that leads the eye to the centred copy below. Coconut palms frame the top-left and lower-right, and the lotus logo is centred at the bottom on generous white space.
- Typography: An elegant wide serif for the tagline, with bold italic serif caps for the greeting in navy; the brand uses a lowercase serif wordmark with small spaced sans caps.
- Colours: #fefefe, #e0dedd, #5ba73a, #b3c99f, #823f14, #542403 (background #fefefe, text #542403, accent #5ba73a).
- Mood and details: serene, festive, fresh, snake boat, oars, coconut palms.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1055599908633867-07dad978f606.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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