A woman's hands chopping vegetables on one side and typing on a keyboard on the other

Reference found on Pinterest, saved by malek al_kalee. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Women's Day · Instagram post · Reference

A woman's hands chopping vegetables on one side and typing on a keyboard on the other

The background is pure black, with a top-down spotlight on the central object. The left half is warm-toned, with a wooden cutting board, tomato, carrots and a knife held by a hand. The right half is cool blue-lit, with a hand typing on a white keyboard. A thin golden vertical line blends the two halves together to show the dual role.

Palette

#000000
#030303
#19110d
#412f28
#6b8ca0
#995124

Layout: The logo sits top left and the centred two-line headline is above the gold greeting. In the lower half, a top-down photo is split by a vertical glowing line, with a cutting board on the left and a keyboard on the right, each labelled above.
Typography: Clean geometric sans throughout, white for the headline and a warm amber for the greeting, with small labels in orange and blue.

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Design an original Women's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: A woman's hands chopping vegetables on one side and typing on a keyboard on the other.
- Look and feel: The background is pure black, with a top-down spotlight on the central object. The left half is warm-toned, with a wooden cutting board, tomato, carrots and a knife held by a hand. The right half is cool blue-lit, with a hand typing on a white keyboard. A thin golden vertical line blends the two halves together to show the dual role.
- Layout: The logo sits top left and the centred two-line headline is above the gold greeting. In the lower half, a top-down photo is split by a vertical glowing line, with a cutting board on the left and a keyboard on the right, each labelled above.
- Typography: Clean geometric sans throughout, white for the headline and a warm amber for the greeting, with small labels in orange and blue.
- Colours: #000000, #030303, #19110d, #412f28, #6b8ca0, #995124 (background #000000, text #6b8ca0, accent #995124).
- Mood and details: thoughtful, warm, empowering, split-screen, cutting board, keyboard, hands, vegetables, glowing divider line.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/104497653850033971-95a196b8eee9.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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