Reference found on Pinterest, saved by ArunKumar Jeyapal. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Gandhi Jayanti · Instagram post · Reference

White brand-logo charkha over a red duotone photo of Gandhi spinning

A historic photo of the leader seated at a spinning wheel is tinted in a heavy crimson monotone and pushed into the background. A crisp white flat-vector spinning wheel, whose wheel is the brand monogram, overlays the scene with fine thread lines. The palette is only red and white. The result is clean and tribute-like.

Palette

#d31f30
#d44352

Layout: A white flat charkha icon built from the brand's G logo sits at the centre. Below it, all centred, are a two-line message, a bold greeting, a short divider and a URL, over a faded full-bleed photo.
Typography: Light geometric sans for the message; bold geometric sans caps for the greeting; small light sans for the URL.

minimal
flat
photographic
charkha spinning wheel
logo as charkha
duotone portrait
respectful
patriotic
clean

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Design an original Gandhi Jayanti Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: White brand-logo charkha over a red duotone photo of Gandhi spinning.
- Look and feel: A historic photo of the leader seated at a spinning wheel is tinted in a heavy crimson monotone and pushed into the background. A crisp white flat-vector spinning wheel, whose wheel is the brand monogram, overlays the scene with fine thread lines. The palette is only red and white. The result is clean and tribute-like.
- Layout: A white flat charkha icon built from the brand's G logo sits at the centre. Below it, all centred, are a two-line message, a bold greeting, a short divider and a URL, over a faded full-bleed photo.
- Typography: Light geometric sans for the message; bold geometric sans caps for the greeting; small light sans for the URL.
- Colours: #d31f30, #d44352 (background #d31f30, text #d44352, accent #d44352).
- Mood and details: respectful, patriotic, clean, charkha spinning wheel, logo as charkha, duotone portrait.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/104286547618858558-f3ef4745c3b2.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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