Man holding a leather shoe sole to his ear like a phone

Reference found on Pinterest, saved by HENRI PARV. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Instagram post · Reference

Man holding a leather shoe sole to his ear like a phone

Grainy monochrome photograph of the back of a man's head against a flat grey sky, with his hand pressing a dress shoe sole to his ear like a telephone receiver. Soft, even daylight and a heavy film-grain texture give it a vintage print feel. The embossed leather sole is the focal point. A plain off-white paper band at the base gives a quiet, gallery-like finish.

Palette

#e4dcd4
#908a85
#b4ada7
#1d1c1a
#74706b
#100f0e

Layout: A tight black-and-white photo fills the top 85% with the head seen from behind and the shoe held vertically at right. A cream footer strip holds a small left-aligned headline and a handwritten signature logo at right.
Typography: Small bold grotesque sans caps; thin handwritten script signature logo

All creative ads for shoe and sneaker brands, fashion brands

photographic
minimal
retro
shoe as phone
leather sole
monochrome grain
witty
editorial
understated

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Man holding a leather shoe sole to his ear like a phone.
- Look and feel: Grainy monochrome photograph of the back of a man's head against a flat grey sky, with his hand pressing a dress shoe sole to his ear like a telephone receiver. Soft, even daylight and a heavy film-grain texture give it a vintage print feel. The embossed leather sole is the focal point. A plain off-white paper band at the base gives a quiet, gallery-like finish.
- Layout: A tight black-and-white photo fills the top 85% with the head seen from behind and the shoe held vertically at right. A cream footer strip holds a small left-aligned headline and a handwritten signature logo at right.
- Typography: Small bold grotesque sans caps; thin handwritten script signature logo
- Colours: #e4dcd4, #908a85, #b4ada7, #1d1c1a, #74706b, #100f0e (background #e4dcd4, text #100f0e, accent #100f0e).
- Mood and details: witty, editorial, understated, shoe as phone, leather sole, monochrome grain.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/10414642884274529-183cb9092dc5.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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