The word BHAI with a red tilak dotting the I

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Bhai Dooj · Instagram post · Reference

The word BHAI with a red tilak dotting the I

The background is a flat, saturated mustard-yellow with no texture. In the hero word, the first two letters are tone-on-tone darker ochre so they almost fade out, while the last two are filled with a dark navy starry-night texture to spell a hidden 'AI' pun. A red tilak streak flecked with rice grains stands in for the dot over the I and is the only warm accent. The finish is flat and minimal, with humour carried entirely by the typography.

Palette

#feb800
#c99204
#111b22

Layout: The oversized word sits centred with the punchline right-aligned beneath it, all surrounded by generous empty mustard space. Small text sits in the four corners: the hashtag top-left, the tagline top-right, the email bottom-left and the logo bottom-right.
Typography: Ultra-bold geometric sans caps for the hero word; clean geometric sans in medium weight for the punchline and corner text.

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Design an original Bhai Dooj Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: The word BHAI with a red tilak dotting the I.
- Look and feel: The background is a flat, saturated mustard-yellow with no texture. In the hero word, the first two letters are tone-on-tone darker ochre so they almost fade out, while the last two are filled with a dark navy starry-night texture to spell a hidden 'AI' pun. A red tilak streak flecked with rice grains stands in for the dot over the I and is the only warm accent. The finish is flat and minimal, with humour carried entirely by the typography.
- Layout: The oversized word sits centred with the punchline right-aligned beneath it, all surrounded by generous empty mustard space. Small text sits in the four corners: the hashtag top-left, the tagline top-right, the email bottom-left and the logo bottom-right.
- Typography: Ultra-bold geometric sans caps for the hero word; clean geometric sans in medium weight for the punchline and corner text.
- Colours: #feb800, #c99204, #111b22 (background #feb800, text #111b22, accent #c99204).
- Mood and details: witty, playful, bold, tilak, rice grains, starry texture fill.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1035194664363718451-13aad7c20309.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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