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Bhai Dooj · Instagram post · Reference

Bhai Dooj Instagram post: The word BHAI with a red tilak dotting the I

The background is a flat, saturated mustard-yellow with no texture. In the hero word, the first two letters are tone-on-tone darker ochre so they almost fade out, while the last two are filled with a dark navy starry-night texture to spell a hidden 'AI' pun. A red tilak streak flecked with rice grains stands in for the dot over the I and is the only warm accent. The finish is flat and minimal, with humour carried entirely by the typography.

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