Dark red papercut tiger descending over a glowing red sun

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Lunar New Year · Story · Reference

Dark red papercut tiger descending over a glowing red sun

Deep maroon ground with a soft-focus vermilion-to-amber sun gradient and a blurred dark branch silhouette for atmosphere. A crisp, detailed papercut-style tiger in darker red with floral and star cutouts descends vertically along the right side. Cream and gold-toned type contrasts with the red, giving a sophisticated editorial calendar-cover finish.

Palette

#761b21
#d92921
#922927
#b12121
#d97c35
#d7a371

Layout: Massive masthead spans the top edge; a large blurred sun fills the centre-left while the tiger climbs down the right edge; year and calendar text sit upper right, and the mixed Chinese-English headline with a framed subtitle anchors the bottom.
Typography: High-contrast Didone masthead caps in cream; ornate swash serif for the year and 'Tiger'; bold Chinese serif characters with a small spaced sans caps kicker.

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Design an original Lunar New Year Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Dark red papercut tiger descending over a glowing red sun.
- Look and feel: Deep maroon ground with a soft-focus vermilion-to-amber sun gradient and a blurred dark branch silhouette for atmosphere. A crisp, detailed papercut-style tiger in darker red with floral and star cutouts descends vertically along the right side. Cream and gold-toned type contrasts with the red, giving a sophisticated editorial calendar-cover finish.
- Layout: Massive masthead spans the top edge; a large blurred sun fills the centre-left while the tiger climbs down the right edge; year and calendar text sit upper right, and the mixed Chinese-English headline with a framed subtitle anchors the bottom.
- Typography: High-contrast Didone masthead caps in cream; ornate swash serif for the year and 'Tiger'; bold Chinese serif characters with a small spaced sans caps kicker.
- Colours: #761b21, #d92921, #922927, #b12121, #d97c35, #d7a371 (background #761b21, text #d7a371, accent #d92921).
- Mood and details: bold, elegant, auspicious, papercut tiger, blurred red sun disc, hazy pine-branch silhouette, ornamental serif year.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/103442122688951037-0bd3cfa3ac7d.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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