Hands holding a magenta sign in a heart-shaped spotlight

Reference found on Pinterest, saved by Wild Souls by JV. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Valentine's Day · Story · Reference

Hands holding a magenta sign in a heart-shaped spotlight

A plain warm-grey wall lit by a hard spotlight projecting a large soft-edged heart shape. Two manicured hands in a rose-red sleeve and gold chain bracelet hold a printed magenta sheet with a thin white border in the middle of the light. Deep shadows from the arms add drama and a natural, handmade feel. The palette is limited to grey, cream light and hot pink for a bold, contrarian teaser.

Palette

#3f3a36
#5c5047
#ddd9c4
#331c1c
#c83559
#c7b2a1

Layout: Vertical frame with a heart-shaped pool of light on a grey wall; a white-bordered magenta card held by two hands sits centre, carrying a centred three-line statement.
Typography: White condensed classic serif set in sentence case, with one word emphasised in bold.

photographic
typographic
minimal
heart-shaped light
hands holding sign
magenta card
gold chain bracelet
provocative
intimate
editorial

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Design an original Valentine's Day Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Hands holding a magenta sign in a heart-shaped spotlight.
- Look and feel: A plain warm-grey wall lit by a hard spotlight projecting a large soft-edged heart shape. Two manicured hands in a rose-red sleeve and gold chain bracelet hold a printed magenta sheet with a thin white border in the middle of the light. Deep shadows from the arms add drama and a natural, handmade feel. The palette is limited to grey, cream light and hot pink for a bold, contrarian teaser.
- Layout: Vertical frame with a heart-shaped pool of light on a grey wall; a white-bordered magenta card held by two hands sits centre, carrying a centred three-line statement.
- Typography: White condensed classic serif set in sentence case, with one word emphasised in bold.
- Colours: #3f3a36, #5c5047, #ddd9c4, #331c1c, #c83559, #c7b2a1 (background #3f3a36, text #ddd9c4, accent #c83559).
- Mood and details: provocative, intimate, editorial, heart-shaped light, hands holding sign, magenta card, gold chain bracelet.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1032098439671685670-1afcc56f883c.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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