Footballer mid-bicycle-kick seen through rain-covered eyeglass lenses

Reference found on Pinterest, saved by saloni shah. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Poster · Reference

Footballer mid-bicycle-kick seen through rain-covered eyeglass lenses

The scene is a dark, stormy stadium at night with heavy rain streaks caught in cool, harsh backlight. A player in a blue kit twists through a mid-air kick while the ball bursts with spray. Frameless glasses lenses covered in water droplets blur the parts of the action behind them, which makes the case for clear vision without glasses. The palette is desaturated green and grey, with a cinematic, gritty finish.

Palette

#302e1f
#1d1c12
#080807
#453f2f
#6b5a48
#947b64

Layout: The action photo fills the top half, with two large floating lens shapes over the player. In the lower centre, a stacked headline between thin white rules sits over the dark grass, followed by a circular logo, the brand name and a phone number, all centred.
Typography: Condensed bold sans caps headline with a much larger middle word; thin, widely spaced sans for the brand name

All creative ads for hospitals and clinics

photographic
dark
footballer
rain
spectacle lenses
water droplets
stadium pitch
dramatic
dynamic
clever

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Design an original poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1491 px (same shape as the reference).

Art direction to follow:
- The idea: Footballer mid-bicycle-kick seen through rain-covered eyeglass lenses.
- Look and feel: The scene is a dark, stormy stadium at night with heavy rain streaks caught in cool, harsh backlight. A player in a blue kit twists through a mid-air kick while the ball bursts with spray. Frameless glasses lenses covered in water droplets blur the parts of the action behind them, which makes the case for clear vision without glasses. The palette is desaturated green and grey, with a cinematic, gritty finish.
- Layout: The action photo fills the top half, with two large floating lens shapes over the player. In the lower centre, a stacked headline between thin white rules sits over the dark grass, followed by a circular logo, the brand name and a phone number, all centred.
- Typography: Condensed bold sans caps headline with a much larger middle word; thin, widely spaced sans for the brand name
- Colours: #302e1f, #1d1c12, #080807, #453f2f, #6b5a48, #947b64 (background #1d1c12, text #947b64, accent #947b64).
- Mood and details: dramatic, dynamic, clever, footballer, rain, spectacle lenses, water droplets, stadium pitch.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/103090278965858690-f0caf4d12297.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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