Santa dragging a red curtain across a yellow background

Reference found on Pinterest, saved by Boxy Portulano. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Christmas · Instagram post · Reference

Santa dragging a red curtain across a yellow background

A bold two-colour split of deep red, with a soft radial gradient, against a saturated flat yellow. The dividing line is an organic wave, as if the red is fabric being hauled away. A small, cartoonish 3D-rendered Santa in mid-stride tugs the red fabric and is the witty focal point. Plenty of negative space keeps the design clean, and there is no other decoration.

Palette

#fed707
#c90302
#b10201
#9b0401
#fefdfa
#ba6331

Layout: A curving red field fills the left half and a flat yellow field fills the right. A small Santa at the red edge pulls the red area like a sack cloth, and the greeting is centred in the red area. The logo sits top-right, with a split footer bar showing the tagline on the left and the URL on the right.
Typography: Widely letter-spaced classic serif caps in white and gold for the greeting; a clean, humanist sans for the logo and footer.

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Design an original Christmas Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Santa dragging a red curtain across a yellow background.
- Look and feel: A bold two-colour split of deep red, with a soft radial gradient, against a saturated flat yellow. The dividing line is an organic wave, as if the red is fabric being hauled away. A small, cartoonish 3D-rendered Santa in mid-stride tugs the red fabric and is the witty focal point. Plenty of negative space keeps the design clean, and there is no other decoration.
- Layout: A curving red field fills the left half and a flat yellow field fills the right. A small Santa at the red edge pulls the red area like a sack cloth, and the greeting is centred in the red area. The logo sits top-right, with a split footer bar showing the tagline on the left and the URL on the right.
- Typography: Widely letter-spaced classic serif caps in white and gold for the greeting; a clean, humanist sans for the logo and footer.
- Colours: #fed707, #c90302, #b10201, #9b0401, #fefdfa, #ba6331 (background #fed707, text #9b0401, accent #c90302).
- Mood and details: playful, festive, witty, santa claus, red curtain, sack.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/102949541478855510-78cc8fd64d94.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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