Anthropomorphic sheep working at a computer on a design in editing software

Reference found on Pinterest, saved by Mohamed Ashraf. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Eid · Instagram post · Reference

Anthropomorphic sheep working at a computer on a design in editing software

A dark teal-blue, low-key scene in which a woolly sheep in a knitted sweater sits at an office desk, lit by the cool glow of a monitor showing a sheep illustration in design software. Faint Arabic calligraphy strokes pattern the shadowy background. The desk holds a mug, a pencil cup and papers, all tinted in a monochrome cyan grade. The mood is cinematic and self-referential with soft glow highlights.

Palette

#000106
#040e18
#0c222f
#1b3c4a
#305d6e
#60828f

Layout: Large white calligraphic lettering sits top-centre above the scene of a sheep at a desk (monitor on the left, sheep on the right). A bold Arabic line and a serif English greeting sit centred over the lower desk, with a signature calligraphy mark bottom-left and a thin rule leading to 'Graphic Designer' bottom-right.
Typography: Ornate white Arabic calligraphic display; bold Naskh-style Arabic line; classic high-contrast serif English greeting; small letterspaced serif caption.

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Design an original Eid Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Anthropomorphic sheep working at a computer on a design in editing software.
- Look and feel: A dark teal-blue, low-key scene in which a woolly sheep in a knitted sweater sits at an office desk, lit by the cool glow of a monitor showing a sheep illustration in design software. Faint Arabic calligraphy strokes pattern the shadowy background. The desk holds a mug, a pencil cup and papers, all tinted in a monochrome cyan grade. The mood is cinematic and self-referential with soft glow highlights.
- Layout: Large white calligraphic lettering sits top-centre above the scene of a sheep at a desk (monitor on the left, sheep on the right). A bold Arabic line and a serif English greeting sit centred over the lower desk, with a signature calligraphy mark bottom-left and a thin rule leading to 'Graphic Designer' bottom-right.
- Typography: Ornate white Arabic calligraphic display; bold Naskh-style Arabic line; classic high-contrast serif English greeting; small letterspaced serif caption.
- Colours: #000106, #040e18, #0c222f, #1b3c4a, #305d6e, #60828f (background #000106, text #60828f, accent #60828f).
- Mood and details: witty, moody, calm, sheep, computer desk, arabic calligraphy, design software screen, coffee mug.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1028509633678636468-45e1d468bc6e.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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