Top-down view of devotee with offering basket in river

Reference found on Pinterest, saved by Centre For Ground Water Recharge (CGWR). View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Chhath Puja · Instagram post · Reference

Top-down view of devotee with offering basket in river

The background is a moody overhead photograph of deep teal-blue river water with soft ripples and reflections. The focal point is a devotee in an orange zigzag-print saree bent over a woven basket of bananas, fruit, thekua and a marigold garland, and the warm orange stands out against the cool blue. The white type sits in the empty water space. A solid indigo footer strip with a bright blue pill button gives a clean, corporate finish.

Palette

#19314b
#285e77
#221e1e
#2a85a5
#623e2b
#9c6f45

Layout: A full-bleed overhead photo of dark rippling water, with the devotee and basket in the lower right. The greeting and message sit left-aligned in the open water on the left, the logo sits in a white rounded tab at the top right, and a navy footer bar runs across the bottom with a pill CTA, phone numbers and website.
Typography: Bold white sans caps for the English greeting, large calligraphic Devanagari with swashes as the display, and a clean medium sans for the body.

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Design an original Chhath Puja Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Top-down view of devotee with offering basket in river.
- Look and feel: The background is a moody overhead photograph of deep teal-blue river water with soft ripples and reflections. The focal point is a devotee in an orange zigzag-print saree bent over a woven basket of bananas, fruit, thekua and a marigold garland, and the warm orange stands out against the cool blue. The white type sits in the empty water space. A solid indigo footer strip with a bright blue pill button gives a clean, corporate finish.
- Layout: A full-bleed overhead photo of dark rippling water, with the devotee and basket in the lower right. The greeting and message sit left-aligned in the open water on the left, the logo sits in a white rounded tab at the top right, and a navy footer bar runs across the bottom with a pill CTA, phone numbers and website.
- Typography: Bold white sans caps for the English greeting, large calligraphic Devanagari with swashes as the display, and a clean medium sans for the body.
- Colours: #19314b, #285e77, #221e1e, #2a85a5, #623e2b, #9c6f45 (background #19314b, text #2a85a5, accent #9c6f45).
- Mood and details: devotional, serene, calm, river water, soop basket offering, marigold garland, bananas, devotee in saree.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1015913628466251455-c26fbdde6248.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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