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Father's Day · Instagram post · Reference

Shared face masks, #YourfirstHEro pun

Passed our creativity review. Full design notes (layout, typography and art direction) are being written and appear here soon.

Palette

#251b14
#3b2d26
#554439
#110c08
#6f5d52
#937d71

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Design an original Father's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait). Make 5 slides that share one style.

Art direction to follow:
- The idea: Shared face masks, #YourfirstHEro pun.
- Colours: #251b14, #3b2d26, #554439, #110c08, #6f5d52, #937d71.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1014858097299793960-01-b3ff18115120.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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